H&M (Hennes & Mauritz) is under fire for using a black child to model a sweatshirt sporting the phrase coolest monkey.
after this racist ad popped up on its UK website. Consumers erupt in outrage at H&M for what they deemed to be a racist move. Even if there’s that opinion that it’s just been badly thought-out and it’s the parents who are negatively thinking about this, you cannot deny the connotations that it holds. It's early, but H&M just grabbed the title for MOST OUT OF TOUCH company of 2018. This is really badly thought out by a board of white directors. The brand announced that it is committed to addressing diversity and inclusiveness.
“This is really ill-timed to say the least. H&M Hires Diversity Leader After Backlash Over Racially Insensitive Coolest Monkey Ad. “If you’re gonna specifically choose a campaign where a black child is chosen as the monkey and the white child is chosen as the jungle survivor, in a climate of racial tension, you know it’s going to have connotations,” she said. If this kind of thinking gets into our school environment, for example, what are we going to end up saying? That black children can’t get involved with games that might involve jungle animals?”īut Remy Fadare of Models of Diversity, herself a victim of childhood bullying and the racial slur ‘monkey’, said she was very disappointed in H&M as the implications of associating a black person with that word should have been obvious. I think that is potentially extremely corrosive. “I think it’s really sad when adult conceptions about racism and race get read into childhood interactions. “Twitter makes racial solidarity impossible by encouraging everyone believe the worst about everyone else.” Not only that, but scandals like this may in fact deepen the racial divide, Gittos added. “The idea that this was somehow racially malevolent I think is utterly ludicrous, and really I think this is a symptom of what Twitter does to people it encourages people to see the absolute worst in people’s motivations.” The word monkey’s been used because this boy is a child, and the word monkey is used to describe children of all races because they’re cheeky and mischievous,” he said. Read more ‘Coolest monkey in the jungle’: H&M torched online for ‘racist’ ad
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